Reaching out to the mass: The interpersonal way

In the previous post, i explained about the pros and the cons of the media when utilized by the masses. This section explores the pros and the cons of interpersonally going at the grassroots and involving the mass. Not much has been written and researched about this. It is a phenomenon that has been explored now, and I believe this holds a lot of promise, especially when considering the constraints under which media operates.

Interpersonal method of communication involves organizing the mass on a particular issue. The determination of the issue is important. Step by step tackling of the issue is of utmost importance. In the case of the mass in India today, the factor of economic equality can be the platform. This has to be addressed at the rural level, in order for the country to be stabilized.

The educated elite must be crystal clear in communicating this factor to the masses. They have to be made aware that basic resources are the right to every individual. Focusing on proper and continuous food, clothing, money, water, electricity and other utilities, we have to begin with this campaign. At the same time, it must be made aware that the campaign would involve tremendous hurdles, notably in the minds of the people as well as the rigidness within the system. It needs a firm resolve and confidence in our facts. A firm resolve ensures that we are never weakened, confidence is self explanatory, but they will all achieve results if managed within proper guidelines or frameworks.

We must take time out to address the plight of the masses. The further we allow this division to widen, class wars will be imminent. The economic scenario is at a tightrope, and this will widen the schism between the rich and the poor in India. An egalitarian society lacks the glamor and the shine of a developed economy with its acknowledged class differences. But, everybody feels secure, and their needs are satisfied. It will not be busy, but it is not wrong to dream either. It is about time that we believe that this CAN be a thing, rather than it SHOULD be.