Economy:The Rallying point for the masses: Part 3

The start of an egalitarian society begins from the bottom. A vertical system of wealth management has resulted in massive differences between the Urban elite and the rural class. The middle class continue to be rich, ineffective but at the same time raising awareness. It is this crossroads which has to be smoothened, because this is leading to stagnation in trying to figure out the economic disparity facing Indian Society.

But, to launch a basic awareness drive about the disparity, a platform has to be launched. The new situation is what can be the platform? Can it be the media, due to its power to reach millions? Can it be a niche communication method, meaning interaction at every level without much attention?

Logic could point to the first platform. The media have been potent in some kind of activism. Recent trials in the judicial system had a big hand of the media, in raising awareness of the issue. But, this involved personal instances. There have been only 3-4 instances of media raising awareness of an issue, what happens to the other 1,99,99,99,997 people? (This figure is meant to be 1.1 billion, hope it is right. Mistakes are regretted)

The media are constrained by the factors of time and space. They have commercial and money making audiences to fulfill. This issue, which involves awareness and content of very serious nature, will not be absorbed by audiences. The dynamics of the audience mind and time are such that the public is now dumb. Dumbing down of the media has ensured that serious issues are always on the side and not in front of people's eyes and minds. Any media that goes against the commercial route, ensures survival. Information of this kind will not work in the media, because this won't be focused by the media.

The second aspect involves citizen groups and personal communication of the highest number. The economic plight of rural India can be dealt with by interpersonal communication and awareness among the citizens. The problem in this case is lack of interest. The people of this generation do not care about the plight of individuals who are far away from them in both thought and time. The basic issue that has to be identified here is that citizens are drifting away from the mass, and political gimmicks like Caste and religion are making it concrete.

The focus of the next post will have to be the medium through which the message of the economic inequality can be addressed. The basic issue is the economy, now comes the way to propagate it. This is the most difficult of the lot, because it is interwoven with social tendency, nature of the people and most potent of all vested interests of big time power seekers.