A common man's fantasy

A common man has a very simple taste. His perception of many things is quiet different than many people. Now, a common man is detached from the thinking that urban elites indulge in. Urban elites are the symbol of consumerism, materialism as well as 'superior'. However, in comes Capitalism, and through its most creative medium, advertising, brings the common man to the level of the elite.

The ads about Air Deccan, some time ago, pitted a common man's fantasy to fly in a plane. Now, due to the multiple interpretations of ads, it is very difficult to pinpoint the exact motive. One of the angles was indeed of common individuals rising to the level of the elite. There is absolutely nothing wrong with that. Indeed, convenient travel is a birthright of every individual who can afford it.

But, i cant think but imagine that Advertising is also cleverly fooling the people. There are moments when on the surface, the costs are cheap, but there are a lot of hidden costs. There are only certain circumstances in which the air-fare is cheap. The next set of problems arise when people decide to want more, and thrash the services of the flight. Lots of cases have been reported where people thrash the service the flight offers.

Advertising, in this case, proves that it only increases the greed of the common man. When he gets a service, the demands start to rise and the greed also rises simultaneously. Capitalism and advertising serves to increase greed, which disrupts the mental outlook that the common man may have, and he begins to think what he is not. The path provided by advertising between the ordinary and the prosperous will serve as a test case for sociologists and psychologists in this century. This case will be dealt with at length, because it is immense and also with no other alternative.