A Perfect Media?????

I often am in conflict about the state of the media. Many people say that Corporate ownership of the media is bad. State control of media is equivalent to a non-democratic society. Citizen Journalism and Public service Broadcasting also have their flaws. Should we believe Media theorists when they say that Media needs to be reformed? Many left leaning media theorists are against the Corporatization of media, and offer for the regeneration of Public service Broadcasting. Is it appropriate to have a "Perfect" Media?

We all may be forgiven to think that Media theorists are doing their job when they critique media. By offering alternatives and critiquing the present setup, they have frequently called for Democratic Media, which is a perfect media. But, i detect a lot of uncertainty in their conviction. They may be torn up by the realities of Social orientation in the Capitalist world, and also the economic setups which are prevelant. But, i guess it is necessary to question the very concept of "Perfect Media".

The social setup is such that You cannot satisfy everybody, let alone a majority. Perfect as a concept is very vague. Humans have always created systems of functioning. Because of human nature being so volatile, the systems may tend to reflect that. We can only perhaps make a vague gesture at Perfection of a system. Democracy is taken for granted in the west, and thus the calls for democratic media are more here.

Priorities, like human nature, are variable. Media is a structure created out of several choices. People want Information, but their choices vary. Media tries to be flexible, and in this process the real message is lost. There cannot be a perfect media system that caters to Democracy, because Democracy is Plurality. Media wants Homogenity, which democracy wants, but social reality is pluralistic. This conflict will ensure that the system of a perfect media can never come up. I guess this conflict will continue for quiet some time, because man has to agree to something.